Internal analysis of a “Twitter”

· Brief Overview (1 point)

· 2-3 minute summary

· Firm

· Recommendations

· Summary Report Format

· Length (1 point)

· 5 pages text (citations/figures/tables/etc. not counted)

· Consistent formatting (1 point)

· Font, font size, margins, spacing, etc.

· Writing & Citations (1 point)

· No typos, grammatical errors, etc.

· Cite sources

· On the specific firm

· Twitter and its History (1 point)

· People (1 point)

· Size/Metrics/Financials (1 point)

· Vs the social media industry

· Trends

· Competition (1 point)

· Core Competency(ies) (1 point)

· On the specific firm

· Products and BCG (2 points)

· SWOT (2 points)

· Generic Business Strategy (2 points)

· Current Issues (1 point)

· Firm recommendations (3 points)

· What does this firm specifically need to do to succeed going forward?

· Provide 3-5 specific recommendations

· In summary, I want to know 2 things:

· 1) As much as possible about this specific firm.

· 2) What this firm specifically needs to do to succeed going forward (information from the first point should lead to this second point).